Ludwig Erhard

Ludwig Erhard
Germany German 1897–1977 ○ Natural death

The West German economic statesman who shaped currency reform and the social market economy

On 21 June 1948, he announced by radio the abolition of price controls and compulsory rationing for selected manufactured goods.

Ludwig Erhard was an economist and politician who conceived West Germany’s postwar order as a combination of competitive markets and social security. As director of the Bizonal Economic Administration in 1948, he helped prepare monetary reform and, alongside the introduction of the Deutsche Mark, began a staged relaxation of price and production controls that opened the institutional path to recovery. He is often mythologized as the sole architect of the economic miracle, although Allied reform, international conditions, and the recovery of production by workers and firms all mattered, while price liberalization initially raised living costs and provoked working-class resistance. As economics minister and later chancellor, he helped make that order part of West Germany’s political identity, but resigned in 1966 amid recession and the collapse of his coalition.

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