George H. W. Herbert Walker Bush

George H. W. Bush

The US president who declared the Cold War over with Gorbachev at Malta, yet whose caution nearly let history slip away

At the Malta joint press conference Bush declared: 'We can realise a lasting peace and transform the East-West relationship to one of enduring co-operation. That is the future that Chairman Gorbachev and I began right here in Malta.'

George H. W. Bush went from World War II naval aviator to oil magnate to the 41st president of the United States, bringing to the White House foreign-policy experience unmatched by any predecessor: CIA director, UN ambassador, and de facto ambassador to China. Upon taking office in 1989 he ordered a strategic review of Soviet policy, the so-called 'Bush pause,' that frustrated Gorbachev, but at the Malta summit that December the two leaders jointly confirmed the Cold War's end, and Bush's steady support for German reunification helped anchor the new European order. He built a multinational coalition to expel Iraq from Kuwait in the Gulf War, then lost his 1992 re-election bid after breaking his 'no new taxes' pledge amid a recession.

Activities and affiliations

Career Timeline

Related historical events

The 1988 campaign: image-making and attack politics

Bush announced his candidacy for the 1988 Republican nomination on October 13, 1987, defeated Democrat Michael Dukakis on November 8, 1988, and was inaugurated on January 20, 1989. His three main rivals in the primaries were Senator Bob Dole, the evangelist Pat Robertson, and Representative Jack Kemp. Bush was long hobbled by the perception that he was a "wimp" who had only ever done others' bidding, and he fought it with a biographical advertisement stressing his World War II service.

The early race went badly. After finishing third behind Dole in the February Iowa caucus, the campaign produced attack ads; Bush then won the New Hampshire primary on February 16, and on March 8 his Southern "firewall" strategy carried multiple primaries, turning him from loser to front-runner in 29 days. At the New Orleans convention in August he named Senator Dan Quayle as his running mate, and he held his lead over Dukakis for the rest of the campaign.

Image management and attacks on the opponent stood at the centre of the campaign. Campaign manager Lee Atwater directed the effort to brand Dukakis, and media adviser Roger Ailes produced the "Willie Horton" advertisement attacking Massachusetts' furlough programme, which was criticized as race-baiting. Atwater later apologized for his remarks about Dukakis and Horton.

In his acceptance speech Bush pledged "Read my lips: no new taxes," a promise he broke in office, and he promised no major changes to Ronald Reagan's policies.

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